What is interactive VR & how does it work?
Interactive VR (also known as real-time VR and true VR) is unlike any other medium of brand communication. Within these experiences, you are fully immersed, you truly ‘live’ the story you find yourself in.
Traditional film is a window into a story. In interactive VR, you are the story.
Interactive VR puts you into a computer-generated reality – replications of actual places or fictional worlds – experienced through high-powered head mounted displays (HMDs). You have the ability to move around the environments and interact with them. In these experiences ‘presence’ – the real magic of VR – is at its most powerful. The perception of being physically present in a non-physical world is an incredibly powerful sensation.find out more