What is 360° video & how does it work?

In 360° videos, a view in every direction is recorded at the same time using an omnidirectional camera or a collection of cameras. Stitching turns the individual videos into a single, high resolution, seamless panoramic video. The viewer has control of the viewing direction.

360° video production has changed the way we perceive and interpret video content. By doing away with fixed perspectives, placing viewers in the heart of the action and giving them the freedom to choose their viewpoint, 360° video has reinvented the idea of digital storytelling. In fact, in the fluid world of 360° video, content can never truly be experienced exactly the same way, making each experience unique to the user.

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Formula E 'Leap of Faith' - 360° Video

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BBC Strictly Come Dancing - 360° Video

REWIND & 360° video

We have been creating 360° content since 2011 and have over 55 projects under our belt. Our experience means we are adept at finding the right solution to the brief and delivering exceptional results.

We’ve put audiences in the centre of the Strictly Come Dancing ballroom, on a beach with Björk, and on the track as Damien Walters backflips over a Formula E car.

We can take audiences anywhere, the limit is your imagination.

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End-to-end service

Our in-house team can offer a full 360° video production service, from initial creative to final delivery, including:

  • End-to-end production
  • Stereoscopic (3D) expertise
  • Positional and binaural sound production
  • Motion graphics
  • Pre-rendered CG elements

We use a specialist, bespoke pipeline to provide best in the field video and ensure each and every project is something we can all be proud of. We love to push the boundaries of what is technically and creatively possible.