holoride has defined an entirely new media category (“elastic content”) for passengers by connecting XR content with data points from a vehicle in real-time. These data points include GPS travel route and time, along with driving data from a car, such as steering, acceleration, and braking. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience.
holoride is open to any car manufacturer and content producer in the world, REWIND is one of the first selected agencies working with holoride’s Software Development Kit.
Using the latest technology on Universal Pictures’ iconic IP, the studio was able to collaborate with REWIND, holoride and Ford Motor Company to create a pioneering, never-before-seen, in-car virtual reality experience.
The complimentary experience is being offered to the public for a limited time between 14th October and 9th November. This marks holoride’s first offering to the general public following its successful debut at CES earlier this year.
With the technology from holoride, set inside new 2020 Ford Explorer vehicles, riders will be transported to the mysterious re-imagined world of The Bride of Frankenstein. Once inside the vehicle, riders buckle their seatbelts, put on their VR headset, and are joined by the Bride of Frankenstein on a special mission. Along the way, riders encounter interactive monsters and obstacles in a fully immersive, “elastic” VR experience, complete with sound effects and visuals that react and adapt to every twist and turn of the journey and every nuance of the car’s movement.
Working closely with Universal Monsters, REWIND was honored to collaborate with the studio on reimagining the iconic monster for a modern-day audience, while developing a unique and gripping narrative.
The highly immersive VR experience is available complimentary to the public beginning October 14th at Universal CityWalk Hollywood. To participate in the experience, guests can visit holoride.com/bride to schedule Universal Monsters Presents Bride of Frankenstein holoride, or visit the designated pickup location at Universal CityWalk.
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