A specially designed workflow and bespoke 360° post-production pipeline was created. This groundbreaking pipeline meant that the 360° footage had no stitch line and was of unparalleled resolution. The RX was shot on set in Vilvoorde, Brussels with Red Dragon 6k cameras and specific wide-angle lenses. A Technodolly was used to maintain traditional lighting and composition techniques, ensuring that the Lexus RX looked the best it possibly could.
The result was an Oculus Rift experience and a bespoke Lexus RX App.
REWIND worked with Amaze and Technocrane on the project.
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