4D Driving Experience
Jaguar wanted to raise awareness of its entry into the Formula E motorsport series and create a standout experience for the Paris Auto Show.
A first-of-its-kind social virtual reality driving experience was created to promote the brand’s return to racing. The user was put in the driving seat of a Formula E single-seater racing car and taken on a multi-sensory journey. The four-minute VR experience used high-end 4D experience systems, including physical fans to create the feeling of the wind during acceleration, a custom rumble-seat system so the user could really feel the road through the seat, and an industry-leading force feedback wheel system.FIND OUT MORE