Infiniti designs cars that empower drivers, and there’s nothing more empowering than being at the centre of the action, controlling events. So, at the 2017 Pebble Beach Automotive Week, guests were taken inside the brand’s latest concept.
This story was told through Soul of the Machine, a narrated virtual reality experience featuring the QX50 Concept. Guests were invited to sit in the driver’s seat, where they could trigger the VR experience with their actions. Users immediately began seeing car parts drift toward them from the horizon to form a QX50 Concept around them. For this effect, the car was split into 342 parts and 50 animations were created and used. The digital visualisation of how the car perceives the world around it was made up of 2.2 million triangles.FIND OUT MORE