News / 18.03.2019
SXSW 2019 – Our Top Five
SWSW 2019 was a whirlwind of enlightening talks, networking, tech innovations, and Texas BBQ! While we are still on
Accenture Interactive was showcasing the art of the possible with VR, AR, and AI at SXSW. One demo was the Teslasuit, which is being hailed as the world’s first fully integrated smart clothing apparel with Haptic Feedback, Motion Capture, Climate Control, and Biometric Feedback systems.
Teslasuit aims to make the VR experience deeper and more realistic by allowing the transmission of touch, which Accenture says “increases immersion, stimulates neural activity, fosters muscle memory, thus improving learning”.
Apart from obviously improving VR gaming experiences, the
2. Magic Leap Tabletop Theatre Productions
“The Seven Ages of Man” and “The Grinning Man” where two experiences Magic Leap showcased to demonstrate its intentions to merge with traditional art forms.
Andy Lanning, executive creative producer at Magic Leap, who led both projects sees these experiences as just the very beginning of what Magic Leap is capable of. The goal was to create a sense of performance, and that was definitely achieved.
What’s next? Real-time Tabletop Theater. Imagine a West End production that can be seen in your living room as it takes place on stage, or perhaps theatre-goers donning a headset to fuse the real-life production with virtual elements to heighten their experience.
Whilst we saw re-makes of traditional theatre at SXSW, it’s going to get really exciting when technology can create a brand new form of theatre.
3. Digital Ghost Hunt
Digital Ghost Hunt is a project that seeks to restore coding and digital technology as a tool of the imagination. It’s a ground-breaking fusion of coding education, AR, and live performance.
We spent a lot of time hanging out with the founder, Elliott Hall, at SXSW. We are fans!
Elliott describes the start of the performance in a blog post: “It begins with the most boring coding class in history. Students spend about 15 minutes programming a meaningless square to turn pointlessly blue. After about 10 minutes, just as students are about to lose the will to live, their screens go blank. After a few seconds of nothing, the face of a woman appears on every screen. She looks down the camera and says: “I need your help…The GHOSTS need your help.” Then there is a knock on the classroom window from outside. It’s the woman, and she wants to be let in!”
The most exciting thing about this project is the fact that students have to learn to code their own paranormal devices through a Ghost Hunter apprenticeship – a series of four coding challenges given to them by ‘Professor Bray’. Students have to think like a programmer – learn to read and debug code, think about the steps of an algorithm, and basic logic structures – through coding their ghost detector in MakeCode.
No current program combines coding and drama in this way. It’s a brilliant learning tool.
4. Traverse and Audio AR
Jessica Brillhart and her company Vrai Pictures unveiled Traverse, a spatial audio platform that allows users to map their surroundings with the help of mobile AR technology, and then explore immersive audio experiences. It changes the way we experience audio.
“From Elvis in Memphis” allows users to experience the music of Elvis Presley by walking through a physical space, with Traverse’s app making it spatially sound like they’re in the studio with the King of Rock and Roll himself.
Vrai also debuted a second audio experience called “The Arm of InSight” that has been produced as an audible narration of NASA’s Insight Mars mission.
Traverse replies on Bose’s custom AR platform, so only owners of Bose’s QC35 Headphones II or Frames audio shades can use it.
5. UK Immersive Pitch & Demo
We took part in the UK Immersive Pitch & Demo event where we got to showcase our work on the Three Mobile 5G Mixed Reality Fashion Show with Magic Leap alongside Digital Ghost Hunt (King’s College London), Digital Laocoön (Glasgow School of Art), Space, Place, Sound, And Memory(Edinburgh College of Art), Virtual Avebury (Bournemouth University) and more.
It’s fantastic to have this sort of support from the UK government and be given a platform to showcase the best of British immersive to US and international commissioners, distributors, investors, and other potential collaborators.
2020 is off to a good start with positive headlines about Virtual Reality. Here are just some of the announcements.
Within the past five years, the number of U.S adults and children practicing the mindfulness exercise has greatly increased. Now, we can add an extra dimension to meditation through VR.
What will the office and returning to work be like in the future? Advances in technology mean you may not even have an office to return to…
Neurable has announced a $6 million Series A round of funding to move beyond VR applications and develop the everyday brain-computer interface.
Political parties now spend more on online advertising than traditional channels, with widespread political activity taking place on social media sites such as Twitter and Facebook. As technology and forms of communication evolve, could we see virtual reality offering a new edge over the competition?
As we say goodbye to a fantastic year—and a decade that has seen so many technological advances—we can look forward to 2020 and all it holds for VR, AR, and MR. Here are just some of the developments and releases we’re excited about…
When you work in an industry that is moving at lightning speed, it’s often hard to take a step back and reflect. So, as we wind down for the Christmas break, we thought we’d do just that!
It’s fair to say that 2019 has been a year full of progress for augmented reality (AR), virtual reality (VR), and mixed reality (MR). For those working in the industry, there have been many developments which lay the foundation for positive growth.
While theatre has been using all sorts of effects—from lighting to sound—for hundreds of years to make the experience more immersive for the audience, new pioneering technologies offer a unique way of adding an extra dimension to performances. The theatre industry is experimenting with immersive technologies, including virtual reality (VR), augmented reality (AR) and mixed […]