News / 23.10.2018
REWIND Reveals Salesdrive, A Real-Time VR Sales Tool At Unite, LA
The rise of the internet and social media has given birth to the empowered consumer. This has fundamentally changed how people buy things, including cars. Now, most of the process of choosing a car happens online, rather than in a dealership. 29% of new vehicles are bought by millennials, and by 2020, millennials will be responsible for 40% of new car sales overall.
Millennials want easy, quick, transparent means of buying cars. But, they also want personalisation and real-time customer service, without leaving their home. Their decisions are not just made on specifications, lifestyle changes are a big driver, such as having kids, getting married, graduating, or getting a job.
Across the diverse group of Millennials, there is a common thread – the love of tech. So it’s no surprise that Millennials are twice as likely to purchase a VR headset than their generational peers. It’s also no surprise that many auto brands have already embraced VR to help market and sell cars.
Back in 2014, we created the first fully interactive VR car configurator for the launch of the Lexus NX. In 2016, we revealed the Jaguar I-PACE car in VR using 66 connected Vives across two continents. Now, with the ever-powerful Millennial in mind, we are focusing on a VR tool which will revolutionise the car buying process.
Revealed at Unite LA on 23rd Oct, with our partners HP and Intel, Salesdrive delivers one-on-one, real-time customised, multi-user VR presentations with your local dealer. These presentations can be done anywhere, at a dealership or at home.
This is a first for the auto industry.
The platform has multiple benefits for many parties. For consumers, the bespoke real-time virtual meeting will provide the customisation and detail needed to make an important purchase decision. For salespeople, full product ranges can be easily showcased and in-depth analytics from the meeting will provide valuable deal-closing information. For the manufacturers, it ensures dealers are using the latest information about their models.
At Unite LA, a proof of concept for Salesdrive showed the capabilities of the tool. A sales scenario was played out using HP Z VR Backpacks. Once in the virtual environment, the dealer could select the type of car they wanted to show from the Main Menu, they could then rotate the car so the customer in the shared experience could see all angles. The dealer could open doors and the trunk, to allow a closer inspection. From the Lifestyle Menu, items such as baby seats, a stroller, and bike racks could be selected to see how easily they could fit into the car. From the Customization Menu, the wheels and performance options could be changed. At the end of the session, the salesperson was shown analytics. This included a heat map of where the customer was looking during the meeting, helping the dealer to follow-up effectively.
Whilst the scenario played out was for the buying stage, the multimedia virtual environment could also be used internally, during the design process for stakeholder meetings. We have ambitious plans for this tool.
We’re looking forward to revealing more shortly.
The Oculus Quest is a fantastic starting point for showing the capabilities of VR to those new to the technology, but it’s also exciting seasoned VR users.
The last couple of months have been pretty hectic for the immersive industry – with the announcement of Hololens 2, release of Oculus Quest, and teasers of other groundbreaking hardware due to release later this year. There’s quite a lot to digest! Here’s a roundup of the news.
Commissioned by AMV BBDO, the REWIND team created an augmented reality (AR) experience on behalf of Samsung. The experience delivers a secret AR menu to diners with a Samsung smartphone in some of the UK’s most popular restaurants.
Fifty breakthrough UK businesses and projects harnessing creativity and technology are featured in a report published today (Tues) at the Createch 2019 conference, part of London Technology Week.
Tech start-up holoride has announced its collaboration with three studios. We are honoured to be one of these inaugural production partners, alongside Schell Games and Mackevision.
The World Health Organization has reported that one in four people in the world will be affected by mental or neurological disorders at some point in their lives. Around 450 million people currently have such conditions.
Corporations such as Walmart, Renault Trucks, and BAE Systems are employing immersive technologies to drive efficiencies, and these companies are seeing a strong return on investment.
The original Oculus Development Kit (the DK1) got me into VR. We built our own room scale VR using a DK1, three XBOX 360 Kinects, three tracking laptops, one backpack laptop, and a Razer Hydra.
I first met former broadcaster, Sir Martyn Lewis, back in January. We met at an event I was hosting on marketing innovations in London.