News / 11.06.2019
REWIND Brings WebAR To Restaurants Nationwide With Samsung’s Secret Menu
Commissioned by AMV BBDO, the REWIND team created an augmented reality (AR) experience on behalf of Samsung. The experience delivers a secret AR menu to diners with a Samsung smartphone in some of the UK’s most popular restaurants.
Using a Samsung phone, diners can unlock exclusive dishes which are accessed via a marker on secret menus in Bill’s, The Breakfast Club, Patty & Bun, and Pizza Pilgrims restaurants.
The use of WebAR for this activation means the dishes can be accessed hassle-free – there is no need to download a standalone app or integrate functionality into an existing app. Restaurant diners can view the exclusive dishes easily via a mobile web browser on their Samsung phone.
As there are very few WebAR experiences on the market, we carried out R&D in image tracking and WebGL rendering to develop a polished, premium experience.
WebGL is a platform that has greatly matured and stabilised over the past few years, yet it is still very rare to encounter consumer-facing sites making use of the technology. We used the framework to give users a secret menu, lit via a physically-based shading model rendered in real-time – something typically only encountered in real-time engines.
Projects like this are a glimpse into how users will interact with web content in the future. WebGL is still relatively unadopted in the mainstream market, yet it is the future of web-based interaction.
The campaign is running for six months. For more info visit: https://www.samsung.com/uk/secretmenu/.
The Oculus Quest is a fantastic starting point for showing the capabilities of VR to those new to the technology, but it’s also exciting seasoned VR users.
The last couple of months have been pretty hectic for the immersive industry – with the announcement of Hololens 2, release of Oculus Quest, and teasers of other groundbreaking hardware due to release later this year. There’s quite a lot to digest! Here’s a roundup of the news.
Fifty breakthrough UK businesses and projects harnessing creativity and technology are featured in a report published today (Tues) at the Createch 2019 conference, part of London Technology Week.
Tech start-up holoride has announced its collaboration with three studios. We are honoured to be one of these inaugural production partners, alongside Schell Games and Mackevision.
The World Health Organization has reported that one in four people in the world will be affected by mental or neurological disorders at some point in their lives. Around 450 million people currently have such conditions.
Corporations such as Walmart, Renault Trucks, and BAE Systems are employing immersive technologies to drive efficiencies, and these companies are seeing a strong return on investment.
The original Oculus Development Kit (the DK1) got me into VR. We built our own room scale VR using a DK1, three XBOX 360 Kinects, three tracking laptops, one backpack laptop, and a Razer Hydra.
I first met former broadcaster, Sir Martyn Lewis, back in January. We met at an event I was hosting on marketing innovations in London.
Autism is what is known as a spectrum condition, meaning it affects individuals in different ways. Adults and children with autism have challenges in behavior, social skills, verbal and non-verbal communication, as well as sensory and attention issues that impact their lives.