REWIND selected to be a member of the Mixed Reality Partner Program
We’ve got the stamp of approval from Microsoft HoloLens! As one of six new Europe-focused partners announced today, we’re excited to shape the future of mixed reality innovation.
Having been mentored and evaluated by Microsoft as part of the Mixed Reality Partner Program, we are now one of three production partners in the UK that can be trusted to create the future of MR experiences.
Lorraine Bardeen, General Manager, Microsoft HoloLens and Windows Experiences said: “The HoloLens Agency Readiness Partners have all gone through extensive, hands-on training with our team. As part of their commitment, they have delivered real customer solutions for companies around the globe, like Paccar, Lowe’s, Red Bull Air Race, CDM Smith, UK Police Forces, and Alstom. Working with one of our hand-selected HoloLens Agency Readiness Partners is one of the quickest ways to get started with creating mixed reality applications that can transform working with 3D data, bringing new products and information to life, and creating new opportunities for business growth.”
As part of the programme, we delivered an experience to demonstrate the future of live sports viewing. Building on our strong relationship with Red Bull Air Race, the team conceived the idea of ‘Flight Deck’. The mixed reality experience lets fans get a better understanding of the complex rules and regulations of the sport and get closer to the action of this exhilarating competition.
Flight Deck takes the excitement of the Red Bull Air race to a whole new level. The proof of concept takes the user through the Abu Dhabi opening race and allows the user to: learn the rules of one of the fastest sports in the world, from the Start Gates to how to take a Chicane; watch a live race with TV feeds and witness for the first time more than one plane fly head-to-head; and stand next to a 1:1 scale Edge 540 plane as if you were in the hangar, all within touching distance.
The HoloLens technology is one of the most exciting inventions since humans discovered fire! We are incredibly proud to be one of three UK companies that made it through the programme. We’re looking forward to innovating in the MR space and taking Flight Deck to the next level. The ambition is for Flight Deck to be experienced across the whole Red Bull Air Race 2017 season – on the ground at races and in the homes of fans. Telemetry data from the position of planes will be used to watch head-to-head battles in the sky in real-time. It’s the future of live sport and we’re thrilled to be part of it.
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Working with the BBC and Top Gear, REWIND has created three original 360° films that allow anyone with a smartphone or tablet to experience the thrill of taking three petrol-fuelled vehicles airborne over a music festival, a petrol filling station, and a supermarket car park!
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The last couple of months have been pretty hectic for the immersive industry – with the announcement of Hololens 2, release of Oculus Quest, and teasers of other groundbreaking hardware due to release later this year. There’s quite a lot to digest! Here’s a roundup of the news.
Commissioned by AMV BBDO, the REWIND team created an augmented reality (AR) experience on behalf of Samsung. The experience delivers a secret AR menu to diners with a Samsung smartphone in some of the UK’s most popular restaurants.
Fifty breakthrough UK businesses and projects harnessing creativity and technology are featured in a report published today (Tues) at the Createch 2019 conference, part of London Technology Week.
Tech start-up holoride has announced its collaboration with three studios. We are honoured to be one of these inaugural production partners, alongside Schell Games and Mackevision.