AR Advertising: A Gimmick Or A New Advertising Frontier?
The origins of advertising can be traced back to newspaper advertising in the 19th century. Since then, the industry has experienced many changes. It has adapted to new technology and changing audience demands to remain relevant and effective.
Buckle Up: REWIND Creates 360° Films For Top Gear That Put You In The Driving Seat
Working with the BBC and Top Gear, REWIND has created three original 360° films that allow anyone with a smartphone or tablet to experience the thrill of taking three petrol-fuelled vehicles airborne over a music festival, a petrol filling station, and a supermarket car park!