The Exhilaration of Being an Elite Pilot
The Red Bull Air Race is the fastest motorsport on the planet. Red Bull wanted to create an experience that replicated the exhilaration that elite pilots feel when competing and give people an adrenaline rush, literally give them ‘wings’.
The challenge was to really make people feel what it was like to be 50 feet in the air, traveling at 200 miles per hour. VR was chosen as the solution due to its ability to make people feel like they are present in a new environment.