Inside the Locker Room

REWIND joined The Mill on set in Turkey to capture an immersive advertising campaign for Nike. The advert puts football fans inside the locker room of the Turkish national team for an inspirational half-time speech by their captain and Barcelona star, Arda Turan.

The REWIND team provided the 360° camera and operators to capture the action, and a bespoke live playback system, which facilitated reviewing the takes as shots in real time, allowing the directors to work effectively and efficiently.

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The Wider Campaign

The campaign was created by Wieden+Kennedy Amsterdam and produced by Somesuch. It initially launched with a 60-second ad featuring captain Turan, giving a half-time talk in an attempt to inspire the team to overturn a first-half loss. Nike then launched an extended 360° video version of the ad, which allowed users to look around at each of the players in the changing room while Turan gave his moving speech, encouraging the team to ‘play for the shirt’.

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