BIMA Award Winner 2017
The I-PACE Concept launch signified the start of a new era for Jaguar – the brand’s first ever electric vehicle and a step towards the future.
The forward-thinking nature of the car deserved an equally futuristic launch; at the LA Auto Show, the I-PACE Concept was revealed in a first-of-its-kind global social virtual reality experience. Working with Imagination and supported by HTC and Dell, the launch was a groundbreaking feat which defined the future of product launches.
66 connected Vives delivered a multi-user experience over two continents; three live-streamed presenters in one virtual environment took the audience on a journey of discovery. Throughout the launch day, more than 300 guests were transported into a specially created life-like virtual space into which, two of the car’s creators, Ian Callum and Ian Hoban, were projected.
FIND OUT MORE