G.H. Mumm Champagne wanted attendees at F1 races to experience the joy and excitement a champion racer feels on the podium in an innovative way.
A virtual F1 podium was created to simulate the champagne celebration following a Grand Prix race win.
The experience allowed members of the public to hold a replica jeroboam bottle, shake it and view a digital champagne spray on the screen facing them. The user’s body was tracked to allow the bottle spray to bounce off and interact with the user, the screen, and other participants.
REWIND’s own social media system was also included in the activation, allowing participants to share a video of their experience on social channels.
The stand was present at many F1 races around the world.
