Interactive, Motion Activated Billboard
For the worldwide launch of Xbox One, Microsoft was keen to promote its launch titles. REWIND was asked to provide a DOOH solution based on the latest installment of the highly popular Forza racing series, Forza 5.
In a site located firmly in the heart of Hauptbahnhof Station at the centre of Berlin, with over 350,000 passengers passing through the station daily, a large visually bold and interactive billboard proved to be the ideal solution. A bespoke motion activated billboard was designed and built. Screen content was triggered by moving into a detection zone, and the viewer also experienced targeted audio using a Sound Shower. In addition, the team designed and implemented a dual failover solution, with sufficient redundancy to ensure that the installation could be left unattended for the week of launch.
REWIND worked with Curb and LSLive to deliver the project.GET IN TOUCH