News / 23.10.2018
REWIND Reveals Salesdrive, A Real-Time VR Sales Tool At Unite, LA
The rise of the internet and social media has given birth to the empowered consumer. This has fundamentally changed how people buy things, including cars. Now, most of the process of choosing a car happens online, rather than in a dealership. 29% of new vehicles are bought by millennials, and by 2020, millennials will be responsible for 40% of new car sales overall.
Millennials want easy, quick, transparent means of buying cars. But, they also want personalisation and real-time customer service, without leaving their home. Their decisions are not just made on specifications, lifestyle changes are a big driver, such as having kids, getting married, graduating, or getting a job.
Across the diverse group of Millennials, there is a common thread – the love of tech. So it’s no surprise that Millennials are twice as likely to purchase a VR headset than their generational peers. It’s also no surprise that many auto brands have already embraced VR to help market and sell cars.
Back in 2014, we created the first fully interactive VR car configurator for the launch of the Lexus NX. In 2016, we revealed the Jaguar I-PACE car in VR using 66 connected Vives across two continents. Now, with the ever-powerful Millennial in mind, we are focusing on a VR tool which will revolutionise the car buying process.
Revealed at Unite LA on 23rd Oct, with our partners HP and Intel, Salesdrive delivers one-on-one, real-time customised, multi-user VR presentations with your local dealer. These presentations can be done anywhere, at a dealership or at home.
This is a first for the auto industry.
The platform has multiple benefits for many parties. For consumers, the bespoke real-time virtual meeting will provide the customisation and detail needed to make an important purchase decision. For salespeople, full product ranges can be easily showcased and in-depth analytics from the meeting will provide valuable deal-closing information. For the manufacturers, it ensures dealers are using the latest information about their models.
At Unite LA, a proof of concept for Salesdrive showed the capabilities of the tool. A sales scenario was played out using HP Z VR Backpacks. Once in the virtual environment, the dealer could select the type of car they wanted to show from the Main Menu, they could then rotate the car so the customer in the shared experience could see all angles. The dealer could open doors and the trunk, to allow a closer inspection. From the Lifestyle Menu, items such as baby seats, a stroller, and bike racks could be selected to see how easily they could fit into the car. From the Customization Menu, the wheels and performance options could be changed. At the end of the session, the salesperson was shown analytics. This included a heat map of where the customer was looking during the meeting, helping the dealer to follow-up effectively.
Whilst the scenario played out was for the buying stage, the multimedia virtual environment could also be used internally, during the design process for stakeholder meetings. We have ambitious plans for this tool.
We’re looking forward to revealing more shortly.
Over the past few years, a number of companies have been using VR and AR, as tie-ins to their ATL advertising, to give them the edge.
Welcome to The Monthly REWIND for November
Storytellers are no longer limited to the constraints of film.
Welcome to the Monthly REWIND for October
In this post, we’re going to go a little deeper into why the Quest will be an important milestone in the development of consumer VR.
The Oculus Quest is a device that not only delivers on technology, but content too, and at a price that won’t put off the masses.
As with most applications of interactive audio, the objective of sound in virtual reality is to make the experience as immersive as possible through replicating reality…
Creating top quality 360º video requires more than just the press of a button…
While I take a moment to bask in our win, here’s a look back on what we’ve achieved…